Over the past 18-24 months, the acceptance and use of Quick Response (QR) codes has steadily increased among marketing and creative professionals, as well as individual and business consumers, but the question remains, what's the future of QR Codes? Will the future show that QR Codes were just a passing advertising fad -- here today, gone tomorrow? Or, will the future show that QR Codes were a viable direct response mechanism that marketers can use to engage and interact with a target audience on a permission-based, personal level?

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Banana Republic is teaming with a winery on a QR Code campaign that extends brand engagement via a one-stop shop for party planning. Limited-edition bottles of wine from Clos du Bois Winery feature a tie-in with Banana Republic that includes labels designed by the retailer’s creative director and a QR Code. The QR Code on each label gives users access to a holiday party soundtrack, style tips, entertaining advice and food and wine recommendations.
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Ability to pinpoint lost pet's location provides added dimension to pet safety offerings (QR Code pet ID products). PetHub, Inc., the Internet software leader specializing in easy-to-use pet safety technology, today announced the latest update to its QR Code pet ID products. "We are so excited about all of the things our software solutions allow us to do on a simple pet ID tag," notes Tom Arnold, PetHub Founder.
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How do you typically put your contact information in a PowerPoint presentation? Do you place your name, email, and phone number on the first or last slide and expect people will write it down if they need to follow up with you? Do you send it in an email message afterwards? Those approaches are fine, I suppose, but you can do better. Why not delight your audience by making it easy for everyone to capture your contact information easily and effortlessly?
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To the dismay of art directors and aesthetes everywhere, QR Codes seem to be gaining steam. Now, Skanz, a tech startup that links personalized scannable bar codes to a user's social-network contact info and then prints them on such stunning fashion essentials as these silicone bracelets, claims to have created the world's largest QR Code—80 gallons of paint covering 10,000 square feet.
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Bartizan has just announced the latest release of their award winning mobile app for tradeshow lead retrieval. iLeads is the tradeshow industry's first mobile app for lead retrieval and the highlight of the new release is QR Code scanning capability. This new feature gives exhibitors the option of entering a badge ID number or scanning a QR Code on a trade show attendee's badge to digitally capture their info in real time.
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I’m happy to report I’ve never had a bike get stolen—anyone have a piece of wood to knock on?—but I’ve got plenty of friends who have. And we’ve all seen those YouTube videos, where a person hacksaws a U-lock in plain daylight and the pedestrians walking by do nothing to stop it. Sigh. The Bicycle Coalition of Greater Philadelphia brings news of a $15 fix that might make it easier to find your bike if it gets stolen: QR Codes.
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