The dashboard shows you a summary of the following data:
• Hour by hour scan reports in realtime.
• Total scans
• Total unique scans
• Bounce rate
• Time spent
• Total pageviews
• Other traffic
• Pages visited
• Demographics.
• Devices used.
• Location of the user.
• and more...!
The scans reports show you the number of scans for the period specified. It also allows you to compare scans from one campaign versus another. The comparison also includes realtime hour by hour scans.
The time on site reports show you the average amount of time spent on the campaign landing pages. It also allows you to compare the time spent in one campaign versus another, and from different sources of traffic, that is social media, search engines, ad networks and email & SMS.
The bounce rate reports show you the percentage of users who visited the site but only viewed one page. It also allows you to compare bounce rate in one campaign versus another, and from different sources of traffic, that is social media, search engines, ad networks and email & SMS.
The pageviews reports show you the total number of pages a visitor viewed, and the average pages per visit. It also allows you to compare the total number of pageviews in one campaign versus another.
The traffic overview reports show you the types of traffic that came in to your site. These include traffic from QR Codes, social media, search engines, mobile ad networks, email & SMS. There is also a trends feature that allows you to see how each traffic type performs over time.
And even more!
Many reports can give you more details/trends. For example the 'Traffic Overview "report can show you much more details for each type of traffic.
Detailed data can be displayed like bounce rate, page views, time on site and the changes from the previous comparable period.
This detailed analytical information will help you fine-tune your campaigns and reach a significantly higher ROI.
The phone report shows you the phone model used to access your site. You can further analyse the trends on each phone model.
The QUBUX QR-Code Management and Analytics tool offers more reports: demographics (gender, age), mobile reports (view them on your mobile device), dashboard reports sent to your e-mail address on a daily, weekly or monthly basis and sub-reports to explore data more detailed.
You also can set up email live alerts when a campaign receives a pre-defined number of scans.
See the amazing location reports on the next slides!
The location reports shows you the location where the user accessed your site from. You can view location data by selecting the type of traffic. These include traffic from QR Codes, social media, search engines, ad networks and email & SMS.
If the mobile device sends the correct information you can locate where your QR code is used, even down to the streetlevel.
Select the country (or state) that must be analysed in detail. For each choice the number of page visits, a trend towards an earlier period, time on site and the number of page views are visible.
A map clearly shows where and to what extent the QR codes are used.
Below the map is a list of all cities and for every city you can see the number of page visits, a trend towards an EARLIER period, time on site and the number of page views are visible.
See the chosen city located on a Google Map.
Basic functionalities of Google Maps are available.
With one click, the original Google Maps website is available with all functionalities, with the chosen city in the centre of the screen.
One click and Google Earth starts up and shows a bird eyes view of the chosen City.
You can zoom in to see the place where the QR code is scanned.
More exactly is almost impossible.
If the mobile device has sent the GPS data, it's often possible to instantly zoom in on where the QR code was used, usually with a precision of several meters, and sometimes also with the exact housenumber. (if Google StreetView available)
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